Nice to meet you.
I’m Marco Pedersini –
digital manager, former journalist, internet explorer.
About me
I’m leading the efforts to take Live Story, a B2B SaaS product, from a 3-person side venture to a next-gen player in UX design, achieving market fit. This gave me a deep understanding of what it takes to build successful products that solve for customers, business needs, and technology.
My background is a blend of journalism and technology. As a journalist, I worked at the Associated Press, covered foreign affairs at Il Foglio, and at the leading Italian news magazine Panorama. Later, I wrote for and directed the digital strategy of Rolling Stone Italy and Riders magazine.
In 2016, I joined The White Dog holding (Diana Corp., The R&D Camp, and Live Story). Live Story eventually spun off and became my full-time commitment.
Passionate about music, poetry, and everything on wheels, I have a thing for the outdoors and for what is new and different.
You can talk to me about
Product Management, B2B SaaS, Servant Leadership, AI Product Strategy, Go-To-Market, Marketing Strategy, Communication, Growth, E-commerce, Early-Stage Fundraising, Partnerships, and Journalism.
Food for tought
Reading is a journey, but occasionally, it’s also useful for business. Here are the top reads I found valuable in the last months, along with some of my thoughts.
Blasts from the past
Click to read some of my past works for Rolling Stone Italy and Panorama Magazine from a few years ago (in Italian only, sorry).
Contact me